Russian people prefer buying comfortable, reliable, and top-notch quality used cars. This explains why Japanese cars are such a hit in Russia. They tick all the right boxes in terms of mileage and performance and provide a total value for every ruble spent.

Considering the Russian road and the customers, it is not exactly easy choosing a particular brand of Japanese vehicles. However, Toyota seems to be ruling the Russian roads as per the data mentioned by Autostat.

Records of 2018 and 2019

According to Autostat analytic agency, 335,400 new Japanese vehicles were sold in Russia in 2018, which was 17% more as compared to its previous year. This means that Japanese car manufacturers generate almost a fifth of the Russian market.

Furthermore, the Toyota Camry business sedan became the most popular Japanese vehicle in Russia with 33,700 vehicles sold in 2018, which was considered as 20% more than a year ago. Later, the next line got taken by the leader of the same rating of 2017 - the Toyota RAV4 crossover, with 31,200 vehicles sold (-5%). The Toyota Land Cruiser Prado had 17,600 vehicles sold in the Russian Federation in 2018 (+28%).

Records of 2019 and 2020

According to Autostat, about 305,000 new cars of Japanese brands got sold in Russia in 2019; this was 9% lower than in 2018. The agency’s expert also mentioned that Japanese manufacturer’s share was almost 19% of the Russian market.

The leadership among the Japanese car models was help by Toyota Camry business sedan in 2019, making its sale in the Russian Federation to reach by 34,000 units that are almost 1% higher than 2018. Another Toyota model is the second one in this rating - RAV4 crossover (30.6 thousand units; -2%).

One of the most popular new passenger cars of Japanese brands by the previous year’s results included: Toyota Land Cruiser Prado (15.1 thousand units; -14%).

Since we have got the greater picture here, let us see why Toyota has been the wise option and why you must also choose one.

1- Quality, durability, and reliability:

As per a research done by R.L. Polk & Company, it was mentioned that almost 80% of Toyotas that got sold 20 years ago are still on the road today. This directly means that when you choose a Toyota, you welcome all three factors that are quality, durability, and reliability.

Your selected Toyota model from Japan will stay with you for years and prove worthy of every penny you invested in purchasing it.

2- Toyota vehicles have the highest resale value:

For many people who invest in a depreciating asset, their first question is how much will they make while reselling it. The same thing happens with cars, but it is also important to consider what will affect depreciation.

Well, thanks to Toyota’s reputation for building high-quality vehicles with excellent reliability and durability, the depreciation is quite handleable.

Toyota was also awarded the 2019 Best Resale Value by Brand by Kelley Blue Book for the three years in a row.

3- Provides safety for you and your loved ones:

Many studies have claimed that people spend more than 290 hours in their car each year, which is equivalent to seven 40-hour working weeks. And since so many hours get spent within the car, you must make sure your vehicle grants enough safety.

Almost every new Toyota comes with Toyota Safety Sense (TSS). These are active safety features that get included in new Toyotas at no additional cost. The safety features include:

• Pre-Collision System
• Lane Departure Alert
• Dynamic Radar Cruise Control (DRCC)
• Automatic High Beams (AHB)
• Road Sign Assist
• Lane Tracking Assist (LTA)

4- Toyota is the leader in hybrid technology and eco-friendly vehicles:

Toyota gets considered a hybrid vehicle manufacturer because of the huge success of the first mass-produced hybrid model, the Toyota Prius. Since Toyota Prius got considered a huge success for Toyota lineup, they made sure to develop hybrid models for many most popular gas models too. As a driver, you can select from RAV4 hybrid, Highlander hybrid, and much more.

5- Toyota makes continuous technology innovation:

Other than making advances in safety technology, you can find many innovations in Toyota’s entertainment features. Many Toyotas come with advanced entertainment options where a driver can take advantage of Toyota’s latest technology package Entune 3.0, and it includes:

• 8” touch-screen
• Apple CarPlay
• Amazon Alexa
• Bluetooth Wireless Technology

Bottom line

We hope this blog post managed to provide you with the proper insight into how Toyota has become the number one option for many customers in Russia. This Japanese car manages to consider all the important aspects, thus making it the prime choice.

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